NAIFA President-Elect, Larry Holzberg, kicked off the July Chapter Membership Chairs Meeting with a message to attendees that NAIFA Nation has slipped below 20,000 members and NOW is the time to roll up our sleeves and get to work!

Corey Mathews, CAE, VP of Member and Chapter Services, reviewed the June membership numbers. Unfortunately, new membership numbers have dropped considerably, however, retention numbers remain fairly steady. 

Corey highlighted the "Retention" section of the Chapter Playbook that includes:

• Member Care Calls
• Renewal Emails
• Renewal Direct Mail
• Live Chat, Phone Line and Member Support Team

Attendees were then split into four break groups based on Chapter size to discuss five strategies for Chapters to reactivate expired and lost members. 

VP of Marketing and Communications, Suzanne Carawan, introduced NAIFA's newest staff member Randy Clark! Randy will serve as NAIFA's Senior Director, Membership Outreach & Engagement. Suzanne also announced and encouraged that Membership Chairs utilize the new NAIFA Brand Book. Included in the Brand Book is an updated version of the Agency Presentation. 

Coming soon! new reporting system for Chapter Membership Chairs to report on their efforts.