NAIFA continues to urge the states to consider and adopt recent amendments to the NAIC’s Suitability in Annuity Transactions Model Regulation, and NAIFA state chapters should reach out to their state’s insurance commissioner or director and encourage him/her to support and promote the adoption of the NAIC amendments. The adoption of these amendments by the states remains a top advocacy priority for NAIFA.

Maybe you’re thinking “What’s this all about?” Good question! In early 2020 after nearly two years of extensive discussion and debate the NAIC adopted amendments to the NAIC Suitability in Annuity Transactions Model Regulation, which regulates producer and insurer recommendations for all annuities (NAIC model laws and regulations often serve as the basis for state insurance laws and regulations). The amendments consist of enhanced consumer protections and other revisions, and the revised NAIC Model requires producers and insurers to act in the best interest of annuity purchasers and to not put their own financial interests ahead of the consumers’ interest. The amended Model, which aligns well with the SEC’s Regulation Best Interest, will raise the standard of care required of financial professionals while preserving consumers’ access to valuable financial advice, services and products. NAIFA was an active participant in the development of these revisions and supports the amended Model regulation. As stated above, the adoption by the states of these amendments is a top advocacy priority for NAIFA, and our state chapters should encourage their state insurance regulators to seek the adoption of these NAIC amendments.

Here’s a chart showing the states that have already adopted, and those that are currently considering, the NAIC amendments.



Please contact either Gary Sanders or Julie Harrison with any new developments on this important issue in your state. NAIFA’s Government Relations team stands ready to assist and wants to promote the good work being done across the states.

Gary Sanders, VP & Counsel – gsanders@naifa.org
Julie Harrison, State Chapter Director – jharrison@naifa.org