NAIFA's Life Happens community created and coordinates Insure Your Love month every February to remind Americans that the basic motivation behind the purchase of life insurance is love.

It’s a time when the industry comes together to share the message that getting life insurance is a simple and affordable way for people to protect the ones they love financially.

This year’s Insure Your Love campaign theme is …

Life insurance is love insurance.

Getting life insurance to protect your loved ones financially is a way to say, “I love you,” and mean it. Put your love into action with life insurance.

NAIFA members have access to a curated collection of Insure Your Love Month resources they can use to market themselves and life insurance.