Leaders Blog

NAIFA's Life Happens community created and coordinates Insure Your Love month every February to remind Americans that the basic motivation behind the purchase of life insurance is love.

It’s a time when the industry comes together to share the message that getting life insurance is a simple and affordable way for people to protect the ones they love financially.

Life Happens has unveiled a new set of assets for Insure Your Love Month (February 2025) specially curated as a benefit for NAIFA members. Please spread the word in your chapter that these resources are available so members can begin planning to use them in February.

Life Happens created Life Insurance Awareness Month (LIAM) and continues to coordinate the awareness campaign each September to remind Americans about the importance of life insurance for their financial security. Now that Life Happens is a NAIFA Community, NAIFA members have access to specially selected LIAM resources and content.