Life insurance is a crucial part of any solid financial plan, but 41% of Americans say they don’t have sufficient life insurance coverage. That's why NAIFA partner Life Happens created Life Insurance Awareness Month (LIAM) and why NAIFA strongly supports efforts to promote the benefits of life insurance during September and all year long. For agents and advisors, LIAM is the perfect time to meet with your clients to make sure their life insurance coverage meets their needs. 

This year's LIAM spokesperson is Roselyn Sánchez, actress, producer, proud Puerto Rican, and mother. She is featured on many of the LIAM promotional materials available from Life Happens.

We encourage NAIFA leaders (and all NAIFA members) to join us on September 15 at 1 pm eastern for a LIAM Twitter chat sponsored by Life Happens.

While life insurance is important every day of the year, NAIFA is proud to acknowledge September as Life Insurance Awareness Month. It's a time our industry can come together and focus our efforts on promoting life insurance for the benefit of families across the United States.