Our 2023 John Newton Russell Memorial Award recipient, Joe Jordan is an inspirational speaker, behavioral finance expert, and the author of the award-winning book, Living a Life of Significance. The book has sold over 125,000 copies, is translated into five languages, and was featured in Nick Murray's "The Advisor's Essential Library."  

Joe is a huge proponent and advocate for NAIFA. As a giveback to his beloved association, chapters can receive a deep discount to have Joe speak at their events in 2024. Instead of his typical $7500 fee, Joe will come to your chapter for $2500 plus expenses. For more information, contact admin@josephjordan.com