During the August Membership Chairs Meeting, it was announced that over the last few weeks, a new comprehensive membership overview and structure has been developed. The Membership Committee, now chaired by President-Elect Tom Michel, has the overall purpose to, "Develop and implement an effective membership process that will acquire, onboard, engage, retain, and when necessary, reactivate a growing and diverse population of members, who promote and are dedicated to a compelling package of benefits." Key highlights of the new structure include: 

Sales Teams

• Individual Sales Team
  • Volunteer Lead: Drew Shumski
  • Staff Lead: Suzanne Carawan
• Chapter Sales Team
  • Volunteer Lead: Dennis Cuccinelli
  • Staff Lead: Corey Mathews
• Group Sales Team
  • Volunteer Lead: Mark Acre
  • Staff Lead: Brian Steiner
• Enterprise Sales Team
  • Volunteer Lead: Meghann McKenna
  • Staff Lead: Brian Steiner

The Member Lifecycle

• Acquisition: Turning Leads into Members
• Onboarding: Orientation and Creating Good Member Habits
• Engagement: Converting Members into Advocates
• Retention: Ensuring the Continuity
• Reactivation: Closing the Back Door

For more detailed information, check out the recording and powerpoint below!