If It’s February, That Means It’s Insure Your Love Month
Turnkey marketing resources for this campaign let you link life insurance + love.
Turnkey marketing resources for this campaign let you link life insurance + love.
Most people don’t like talking about endings and dare we say, death. That’s what makes February’s Insure Your Love campaign so spot on. It allows you to link life insurance with love, a topic most people do want to talk about.
As a NAIFA member, you gain members-only access to this campaign, which Life Happens, a NAIFA community, created and coordinates each year.
This means you get a full suite of marketing resources for this campaign, which highlights this year’s theme:
This means you get a full suite of marketing resources for this campaign, which highlights this year’s theme:
Show your love with life insurance.
It’s a gift of protection for now and the future.
This puts fun back into the life insurance conversation, while also emphasizing that life insurance can help in the here-and-now, not just after someone dies. And that dialogue can happen IRL or via social media with these resources:
- Graphics that are love-inspired, perfect for social media or general marketing.
- February’s social media calendar with prewritten posts for each workday.
- Animated videos and reels that can make you stand out online.
- Digital flyers, including Spanish, and an email template.
- A new Real Life Story that shows the power of love through life insurance.
- New data from the “2025 Insurance Barometer Study” on social media habits and financial professionals.
- “To Buy or Not to Buy” survey results with insight on consumers’ buying behaviors and end-of-life planning.
- “February is Insure Your Love Month” social media graphics and cover photos.
... and don’t forget to use the #InsureYourLove hashtag!
And the beauty of these marketing materials and the message is that they are evergreen. Start incorporating them into your outreach with clients and prospects for Insure Your Love in February and then keep using them as they build momentum and connection. You can access the entire campaign through the NAIFA membership portal.
