New to the Chapter Playbook this week, the 2026 Business Implementation Plan! The plan centers on three pillars: Strength, Impact and Awareness.

Strength
NAIFA will continue to demonstrate strength through exceptional member experiences, robust advocacy, and diversified revenue that ensures stability and growth.

Impact
NAIFA’s impact will expand as we deliver high-quality programs and innovative initiatives for a wider range of financial professionals, including interdisciplinary financial professionals.

Awareness
NAIFA will remain the preeminent voice of the profession, clearly communicating its value to members, policymakers, industry leaders and stakeholders, and the public.