We’re pleased to share that NAIFA’s newly redesigned homepage is now live at belong.naifa.org. This update is the first step in a broader effort to strengthen how we communicate NAIFA’s value proposition. The new design offers a clearer, more compelling homepage narrative that showcases our leadership in advocacy, professional education and financial literacy—helping members and prospective members quickly grasp who we are and why NAIFA matters. Note the navigation has not changed, so the user experience remains the same throughout the entire site.

This homepage refresh is part of a phased redesign initiative being rolled out this year by our communications, membership and IT teams. As we continue improving the site experience and focus efforts on content aimed at leaders, we will seek your input on those pages as well as the potential need to refresh or redesign the chapter sites that are managed by NAIFA. More to come on that in the months ahead.

We’d love to hear your feedback on the new homepage. Your insights will help us continue enhancing NAIFA’s digital storytelling and engagement. Thank you for your continued leadership and support.

Corey G. Mathews, CAE, Vice President of Membership and Chapter Services
Brian Horn, Vice President, Technology & Operations
Sheila Owens, Vice President, Communications & Marketing