Leaders Blog

September is here, and that means Life Insurance Awareness Month (LIAM) is officially underway.

September is Life Insurance Awareness Month, making it an ideal time for financial professionals to strengthen the conversations they are having with clients and prospects about the value of life insurance. The September edition of NAIFA Live will bring together industry leaders to share practical strategies for making those conversations more effective, engaging, and impactful.

Protectors, Powered by NAIFA is an extraordinary new professional learning opportunity for the producers, carriers, wholesalers, capital, and platforms shaping the future of income and financial security. Focusing on life and annuity solutions, the event will be at the Venetian in Las Vegas November 9 through 11.

NAIFA has created a toolkit of resources to help chapter leaders encourage members to attend and take advantage of the Protectors Pass, which provides complimentary admission to Protectors, Powered by NAIFA. The toolkit includes professionally designed social media graphics, customizable social media text, and sample email messaging. Please spread the word about Protectors.

Great leadership can transform careers, strengthen organizations, and inspire people to accomplish more than they believed possible. The August edition of NAIFA Live will bring together experienced leaders to share the lessons they have earned while navigating challenges, embracing change, and helping others succeed.

Join us for the next State of NAIFA webinar and hear directly from NAIFA's leadership about the latest developments across your association.

The summer congressional recess is right around the corner and NAIFA members will be once again meeting with lawmakers in their local districts. How will your state be represented? We urge you, as a chapter leader, to join our efforts to set up In The District meetings and encourage members in your state to participate. Complete the NAIFA in the Districts chapter leaders pledge form today. There is also a form for NAIFA members to sign up to participate.

Do you know a NAIFA member who exemplifies leadership, professionalism, and service to the industry? Now is the time to recognize them.

To strengthen NAIFA's governance structure, on May 17, 2026, the NAIFA Board of Trustees adopted amendments to the NAIFA Bylaws. The amendments include term limits for NAIFA Board and Governance Committee positions and a one-year extension of the Board appointments for FSP and Life Happens.

Home equity is often one of the largest assets clients hold in retirement, yet it is frequently overlooked in the planning process. For clients age 55 and older, housing wealth can help strengthen retirement income strategies, improve liquidity, and address risks tied to longevity, healthcare costs, and market volatility.

NAIFA’s Congressional Conference is just around the corner, and we look forward to seeing our leaders! In the meantime, there are two new things you can mention in your conversations with members about the conference: a new Social Media Toolkit and an exciting July 4 sweepstakes.