Leaders Blog

Over the past few months, the NAIFA 2025 Strategic Plan Committee has been hard at work. The Committee has identified three Priority Goals that form the basis of the Plan. These are:

1. Membership Growth

2. Brand Amplification

3. Member Experience

The above requires a new approach to membership recruitment that supplements the current methods. The individual lead membership funnel remains active. NAIFA will continue with its enterprise efforts by adding additional bulk membership purchases. 

"You’re going to know failure if you are brave with your life."
– Brene Brown

With the combined efforts of NAIFA’s dedicated field leaders, staff, and Board of Trustees, NAIFA’s new and returning member totals have exceeded the recent record posted in 2019. Individually and combined, the new and returning numbers exceeded 100%. Together the yearend total will be between 110% and 115% of 2019.