CHAPTER PLAYBOOK

Life Happens is a nonprofit organization founded in 1994 by industry leaders who recognized the need to provide more people with educational information about life insurance and related products.

In 2024, Life Happens, the National Association of Insurance and Financial Advisors and the Society of Financial Services Professionals unified as one organization. The expanded organization retains all three brands under the NAIFA umbrella and leverages each organization’s strengths to create a greater impact for the industry, financial service professionals and consumers. NAIFA offers:

Life Happens’ Consumer-Focused Financial Education: NAIFA provides comprehensive financial education for consumers through engaging media campaigns and powerful storytelling led by Life Happens.

Advocacy: NAIFA is the only financial services association that protects the industry and consumers through grassroots advocacy and influence at the state, interstate, and federal levels.

Professional Learning and Development: NAIFA is an industry leader in professional learning.

Life Happens’ mission is to educate consumers. We don’t sell anything, and we don’t endorse any particular insurance products or companies. As a nonprofit, you can be assured that the information we provide about the importance of life insurance, disability insurance, long-term care insurance and annuities in a sound financial plan is neutral and unbiased.

Additional Resources

NAIFA's Making the Most of the Life Happens Content Library Webinar covers: 

• How to find and navigate the Life Happens Content Library and what resources are available for you to use and download. 
• Why social media matters in this work, and how Life Happens content makes it easier to show up consistently with educational, shareable messages.
• An overview of campaign toolkits and how they can help you market Life Happens campaigns within your Chapters to members, including ready-to-use marketing assets.
• Life Happens programs, including the Real Life Stories program, which highlights real insurance success stories, along with other tools and programs available to support your outreach efforts.
  
  

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