CHAPTER PLAYBOOK

Websites

Need assistance navigating through NAIFA's new websites? View our Website Cheat Sheet.

State and Local Chapter Websites

State and Local Chapters have the opportunity to have the NAIFA Marketing and Communications Department fully build out their Chapter website consistent with the NAIFA Brand Standard. If you are interested in this opportunity, please contact leadership@naifa.org. 

Key Benefits:

• On a marketing automation platform called HubSpot that combines blog, email and website.
• Ability to easily make updates that look great.
• Metrics that tie together email-to website-to social media interaction.
• Data is updated for who is a member and who is a prospect on email-no importing/exporting.
• Reports that generate data including how long members stay on a page, how often they visit a page, etc. 
• Blog that includes a sign-up form to collect prospective members' information and automatically sends emails out to keep everyone informed.
• Sponsor spots that you can sell for non-dues revenue.