Social Media
Chapters should maintain an active social media presence on ALL social media channels, including Facebook, Instagram, LinkedIn, Twitter and YouTube. Utilizing social media in your Chapter is the fastest and easiest way to get your message out while also building relationships with members, sponsors and the community.
Recommended guidelines include:
- Post to all social media channels at LEAST three times per week.
- Regularly track the efficacy of social media posts to ensure traction.
- Volunteer opportunity: Identify ambassadors who will volunteer to post regularly on social media.
- Include links to your social media pages on your website and in digital communications.
- Use the appropriate hashtags #NAIFAproud and #MainStreetUSA in social media posts.
- Regularly share and like NAIFA social media posts.
- Follow NAIFA on ALL social media channels.
- Welcome new members on social media, tagging them so your message shows up in their feed.
- Recognize members on social media for membership tenure, Chapter awards, community awards, community service, etc.
Chapters also have the opportunity to connect their social media platforms with NAIFA's at no cost. What does that mean? Every time the NAIFA home office posts to Facebook, LinkedIn, Twitter or Instagram, the post will automatically be published to your Chapter's platforms as well. This includes posts about holidays, webinars, programs, Advisor Today, etc. Please note that Chapters are still responsible for posting their Chapter specific information. If your Chapter is interested, please reach out to leadership@naifa.org.
The NAIFA Board of Directors adheres to a Social Media Conduct policy which can be downloaded, adopted or revised by NAIFA Chapters.
Social Media Graphics Available for State Use
