Retention
Retention is the process of ensuring that members renew or retain their membership in the organization. It is the culmination of our onboarding and engagement processes to guarantee that they see the ongoing value of belonging. We will, of course, always lose some percentage of our membership to death and departure from the industry, but we must make a robust effort to minimize any additional loss.
Member News – The Member News is our weekly membership newsletter that draws content from NAIFA’s various channels of communication and utilizes the power of AI to tailor the message to the personal preferences of each member, delivering the content that they most want to receive. A key purpose of this message, in addition to informing members, is to reinforce the benefits and the ongoing value proposition of membership in NAIFA.
Member Benefits Website – The Member Benefits website is the primary destination for members who are looking to access the benefits of membership in NAIFA. Much of our benefits promotions will drive members back to this key resource to maximize their ROI from their membership dollars.
Find a Financial Professional – The “Find a Financial Professional” tool through Life Happens replaced other iterations of our member search functionality in 2024. This enhanced vehicle, combined with the high visibility of being associated with Life Happens, has the potential to dramatically increase the value of NAIFA membership. We will continue to promote awareness of its immeasurable value, while expanding its reach to the public, driving future clients to our members, and growing their practice.
Renewal Process – The membership renewal process begins the day a prospect becomes a member. Their experience from there will inform their decision to renew and will be driven by a documented and consistent manner that continues through the entire membership year, known as the Member Renewal and Retention Process. Consistent management and evaluation of this process will empower us to make any necessary changes to generate successful outcomes.
Chapter Member Care Calls – Each month, the Membership Sales Team distributes reports to each Chapter that include a listing of members whose membership is coming up for renewal in the next 90 days. This is so that Chapter leaders and volunteers on the Membership Committee can reach out to members before their renewal to ask about their membership experience and identify any potential issues with renewal before they occur. These calls are often much more enjoyable and less awkward than reactivation calls, and ultimately, may eliminate the need for reactivation calls.
Quick Links
Member Benefits
Find a Financial Professional
