Leaders

Membership Chairs Meeting: August 2020

Written by Justi Folladori | 9/1/20 6:01 PM

During the August Membership Chairs Meeting, it was announced that over the last few weeks, a new comprehensive membership overview and structure has been developed. The Membership Committee, now chaired by President-Elect Tom Michel, has the overall purpose to, "Develop and implement an effective membership process that will acquire, onboard, engage, retain, and when necessary, reactivate a growing and diverse population of members, who promote and are dedicated to a compelling package of benefits." Key highlights of the new structure include: 

Sales Teams

  • Individual Sales Team
    • Volunteer Lead: Drew Shumski
    • Staff Lead: Suzanne Carawan
  • Chapter Sales Team
    • Volunteer Lead: Dennis Cuccinelli
    • Staff Lead: Corey Mathews
  • Group Sales Team
    • Volunteer Lead: Mark Acre
    • Staff Lead: Brian Steiner
  • Enterprise Sales Team
    • Volunteer Lead: Meghann McKenna
    • Staff Lead: Brian Steiner

The Member Lifecycle

  • Acquisition: Turning Leads into Members
  • Onboarding: Orientation and Creating Good Member Habits
  • Engagement: Converting Members into Advocates
  • Retention: Ensuring the Continuity
  • Reactivation: Closing the Back Door

For more detailed information, check out the recording and powerpoint below!