9:20 AM – 10:20 AM | Strategic Conversations - Role Training
EXECUTIVE LEADERS
Making Sure the Chapter is Built to Last
Equipping your Chapter with the leaders and strategic direction necessary to meet the challenges of tomorrow.
You'll learn how to:
Get the right people in the right positions to be effective as a Chapter
Challenge the status quo and initiate transformative leadership.
Focus your efforts on the key elements that drive membership value.
GRASSROOTS
Playing to Win: Grassroots Advocacy that Delivers
This session, led by NAIFA's National Grassroots Chairs, equips chapter leaders with everything needed to step confidently into their roles. Walk away knowing exactly what's expected of you and how to deliver meaningful political impact.
You'll Learn:
Core responsibilities and winning habits of Grassroots Chairs
Goal-setting, planning, and execution
Advocacy engagement approaches that actually work
How to position your state grassroots program to be a force multiplier of Advocacy
MEMBERSHIP
The Role of the Chapter in NAIFA's Membership Recruitment
Growing NAIFA Together: The Relationship between National and Chapter Membership Recruitment
You'll learn how to:
Build and involve a successful Membership Committee.
Generate membership prospect leads and support the sale.
Engage, retain, and reactivate existing members.
PAC
Playing to Win: How to Run a PAC that Delivers
This session, led by NAIFA's National PAC Chairs, equips chapter leaders with everything needed to step confidently into their roles. Walk away knowing exactly what's expected of you and how to deliver meaningful political impact.
You'll Learn:
Core responsibilities and winning habits of PAC Chairs
Goal-setting, planning, and execution
Fundraising and engagement approaches that actually work
How to position your state PAC as a credible player in Advocacy
10:20 AM – 10:30 AMMorning Break
10:30 AM – 11:15 AM | Collaborations Sessions – Crossover Training
EXECUTIVE LEADERS
Succession Planning: Building Your Bench for the Future
The most enduring legacy that you can leave in your role as a Chapter Leader is a program stronger than you found it and an effective successor.
You'll learn how to:
Recruit and cultivate new leaders to join your team.
Engage new members of the team to prepare them to lead.
Know when it’s time to let others lead from the front
GOVERNMENT RELATIONS
Advocacy in Action: Powering Your Chapter’s Impact
Advocacy is more than a program—it’s a core driver of your chapter’s influence, growth, and member value. Discover how NAIFA’s powerhouse approach—built on professional lobbying, grassroots engagement, and PAC strength—comes to life at the chapter level.
You'll learn how to:
Elevate advocacy to a central chapter function to drive stronger engagement, visibility, and results
Turn advocacy into a recruitment engine that attracts and energizes members
Strengthen your chapter’s value by integrating advocacy into everything you do
MEMBERSHIP
Membership is Everyone’s Job! Using Your Role to Grow NAIFA
Understanding the role that membership plays in everything that we do and how to draw attention to the value you add to membership.
You'll learn how to:
Think of your leadership role in the context of growing membership.
Amplify NAIFA’s membership campaigns to increase engagement.
Highlight the Chapter’s activities to enhance our value proposition.
Chapter Leadership Challenges: Overcoming Obstacles to Success
This session is a collaborative approach where individuals share knowledge, skills, and experiences to enhance understanding and leadership success through interaction and dialogue.
You’ll learn:
What worked for others
What’s been tried with little success
How to access resources
GRASSROOTS
Influencing the Influential: Grassroots Wins, Lessons & Resources
This session is a collaborative approach where individuals share knowledge, skills, and experiences to enhance understanding and Grassroots success through interaction and dialogue.
You’ll learn:
What worked for others
What’s been tried with little success
How to access resources
MEMBERSHIP
The Membership Sales Pipeline: Understanding the Process
A demonstration of the systems and tools that NAIFA is using to grow membership in an interactive format to share ideas, recommendations, and best practices.
You’ll learn:
What tools NAIFA has built to sell membership.
Strategies to develop and cultivate prospective members.
The membership sales funnel and metrics.
PAC
Influencing the Influential: PAC Wins, Lessons & Resources
This session is a collaborative approach where individuals share knowledge, skills, and experiences to enhance understanding and PAC success through interaction and dialogue.
