Leaders

Move the Needle on Membership with Power Hours in 2025

Written by Emily Cabbage | 12/18/24 11:45 PM

Set your chapter up for success and plan Membership Power Hours in 2025. NAIFA's Membership Power Hours are an opportunity to come together to help recruit and renew members. The idea was spurred by NAIFA-Pennsylvania's board which regularly hosts Power Hours and invited the NAIFA Membership staff to participate. We're taking this idea and pushing it out across NAIFA Nation. There are 2 ways you can choose to participate in Power Hour. The first is by raising your hand and volunteering an hour of your time on the second Thursday of the month to make calls. The second is to host your own chapter Power Hour and invite the NAIFA Membership staff to join you to assist in making calls. We've built a page of resources for everything you may need to host or participate in a Power Hour.

Here's how Pennsylvania hosts their Power Hour. Every month, following their board meeting, a list of members who recently expired or are prospects who may have attended a recent event is divided up and each person has a set of names to call. The board members stay on Zoom, but mute themselves to be accountable for their calls. After the hour is completed, everyone hops back on Zoom for a short wrap-up.

Our first 2025 National Power Hour will be on Thursday, January 9 at 12 pm eastern. Let us know if you would like to participate by completing the form. We will provide each participant with a list and a basic script to use based on the audience that they will be calling. Much like Pennsylvania, we all will be on Zoom (intentionally on mute) but we'll be available if you are talking to someone and a question comes up.

If you are interested in having the NAIFA Membership staff assist your chapter with your power hour, complete the form to request our support.

Check out the full kit of materials to support your Power Hour efforts!