NAIFA's Leaders Blog

Life Insurance the Conversation: A LIAM Panel Discussion

Written by NAIFA | 9/1/26, 7:17 PM

September is Life Insurance Awareness Month, making it an ideal time for financial professionals to strengthen the conversations they are having with clients and prospects about the value of life insurance. The September edition of NAIFA Live will bring together industry leaders to share practical strategies for making those conversations more effective, engaging, and impactful.

Join NAIFA President Christopher Gandy, LACP, NAIFA Trustee Barbara Pietrangelo, CFP, CLU, ChFC, LUTCF, CLTC, RFC, and Julie Holsinger, Content Strategy Director at Life Happens, on Thursday, September 17, from 12 to 1 p.m. Eastern for “Life Insurance the Conversation: A LIAM Panel Discussion.” The discussion will be moderated by Jacqueline Lucas, CPTD, ACS, CSM, Assistant Vice President of Talent Solutions at LIMRA.

The panel will explore how top producers approach life insurance conversations with clients and prospects, including strategies for overcoming the fear and hesitation that can sometimes make these discussions difficult. Attendees will also learn how stronger communication can help uncover client needs, create opportunities for meaningful conversations, and ultimately increase production.

The session will also highlight resources available through Life Happens that financial professionals can use to educate consumers and build awareness around life insurance, disability insurance, long-term care insurance, and annuities. With Life Insurance Awareness Month underway, these tools can help financial professionals turn increased public attention into productive conversations about financial protection.

Register today for “Life Insurance the Conversation: A LIAM Panel Discussion,” taking place September 17 at 12 p.m. Eastern, and hear directly from industry leaders about how to make life insurance conversations more effective for both clients and your practice.