Life Insurance Awareness Month Resources Available to NAIFA Members

Life Happens created Life Insurance Awareness Month (LIAM) and continues to coordinate the awareness campaign each September to remind Americans about the importance of life insurance for their financial security. Now that Life Happens is a NAIFA Community, NAIFA members have access to specially selected LIAM resources and content.

LIAM resources help insurance and financial professionals promote their businesses and educate consumers on how life insurance factors into effective financial plans. Resources include:

• Social media: Ready to use on Facebook, Instagram, Twitter, LinkedIn and
  TikTok
  • Social media calendar
  • Videos and animations
  • Graphics
• Flyers and email templates: Use in email campaigns, printed out or modified for other outreach and collateral
• Resources in Spanish are available
• Real Life Stories: Share videos, social posts, flyers with moving stories about
  why life insurance is so important
• Life Insurance Awareness Month logos
• NAIFA branded “Proud Supporter” of LIAM social media graphic

Learn more from this brief tutorial video.