5 Reasons Younger Generations Aren't Joining Associations

As the average age of the working population continues to decline, how can associations attract these younger members? Claire Glisson at Hum states these fives reasons are why associations can't recruit Millennials and Gen Z:

1. You’re not meeting them where they are.
2. You aren’t supporting their nuanced career trajectories.
3. You’re not creating the experiences they want.
4. You haven’t proven the value matches the price point.
5. Your communications aren’t personalized.

Read more about these reasons in Claire's full article at the link below!